What is Responsive Design

What is Responsive Design

Responsive Design

What is Responsive Design?

I am sure most of you have heard the phrase coined “Responsive Design.” So what is Responsive Design and how does it relate to you? Let us first define what Responsive Design is. Simply put, Responsive Designs adapt to the specific screen size you are using. By designing in a specific pattern and layout, you allow yourself the ability to resize any site on any size device. As you can see, the name Responsive Design could not be more fitting. Please take a moment and watch the following video, which will familiarize you with Responsive Design and give you a better understanding of the demand associated with its remarkable market growth.



I hope you enjoyed the video and found it informative. Let’s talk a bit more in-depth about why Responsive Design is going to be the standard for all future sites.


  • No one screen size has more than 20% of the market share.Research & Development
    What this means: With over 232 unique screen sizes available today on mobile devices this means that users are spread out on a variety of devices and screen sizes. If you merely design for only a few sizes, you will surely be leaving money on the table and consumers out in the cold.
  • 58% of all US consumers already own a smartphone.comScore
    What this means: Consumers love the access to information which smartphones provide. For every single business they encounter, consumers want access to information relevant to the company. (TIP: Remember what consumers want when deciding what advertising tools to use.) 58% of U.S. consumers are waiting for you to reach them via smartphone.
  • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.Google
    What this means: Consumers are not only viewing your business on one device, increasingly they are interacting with you from multiple devices. Without a Responsive Design, users are unable to access the information they require in manner suited to their lifestyle. I bet a competitor of yours is responsive and mobile friendly. Who wants the revenue? Become responsive to revenue!
  • 95% of smartphone users have searched for local information.Google
    What this means: Consumers are already searching for you away from their desktop or laptop. You can see how many people have searched for what your business offers specific to your area. Did you know that? We will cover that in another article later on.


Responsive Revenue

The data associated with Responsive Design’s creditability in an ever-expanding market is undeniable. Responsive Design is the standard for all websites being created. Recently Google released an update to their search engine which rewards websites that are responsive. If you have had a website developed in the last 12-16 months and do not have a Responsive Design, next time be cautious who you work with. The question remains, what do you do with all this data? The answer for the growth-minded business owner is to not simply store such valuable data, but to utilize and profit from it. If your business does not make a profit then chances are a Responsive Design does not matter to you. For the rest of the world Responsive Design means everything to your business. Overwhelmingly, consumers believe businesses do not care about consumers if they do not have a mobile friendly site. It is all too simple for a potential consumer to quickly navigate away from an unwieldy or incompatible site. The primary goal of any conscientious business owner is to make their service or product available to everyone and everywhere. Maximized exposure leads to increased revenue, simple as that. If you are not available on all devices, then you are not available to all consumers. I hope you found this article interesting, informative and, above all, a great tool for increasing your revenue! Please like, share and comment to help promote the growth this site. What can you simply do that will greatly improve business?

Is your Website Responsive?

Find out if your website is responsive. Watch the video below and learn how to test your websites responsiveness.

Written By James Goldbeck
James Goldbeck
James is a Digital Marketing Consultant and Co-Founder of JG Digital Marketing. James enjoys strategy and purposeful actions. With over 20+ years of sales, design and marketing experience, James has a wealth of knowledge he applies into each project.


  1. Thanks a ton! It’s an astounding site!

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