SEO stands for Search Engine Optimization. SEO is the process by which you optimize your website for search engines. Do you want people to find you? How would your ideal customers search for you and what you offer? SEO is directly responsible for your visibility in search engines. Knowing how search engines will visit your site and pull particular information is very important to optimizing customer searches and increasing the frequency with which your business is found through search engines.
Search engines such as Google will publish content and news updates about their algorithms, but only in small amounts. Search engines cannot fully disclose their algorithms or they would be abused as they have previously. People have cracked the code before and have taken advantage of the system. Now search engines have to be very careful when they release information. Billions of dollars are effected by search engines. Search engines have to provide enough information so you know what they are looking for and hold back so you do not know how those factors play into their algorithms. Search Engine Land provided a great infographic that I will break down into text format for you to follow.
These are in full control of the publisher. You control each and every one of these below.
Are you taking the right steps to ensure good SEO practices? If you are not being found there is a good chance the above will act as a guide to help you improve traffic to your site.
SEO is for every business, every person and every entity that wishes to gain visibility in search engines. People are searching for what you offer and right now they might be finding your site or they might be finding a competitors. More times than not it is the lack of action that sinks a sailing ship. Take action and develop good SEO practices.
SEO is a requirement for the modern day business, simple as that. If you do not choose to be active with good SEO practices one of your competitors will. If you notice markets shrinking in size that is because of search engines. If you are not in search engines you do not exist, this is the hard reality that businesses are turning to. You have made investments to build your brand up to where it is today. Why would someone stop doing what they have always done? Do not be scared of technology, it is only the means. People are behind every bit of marketing, including SEO. It is people that are searching for you. Search engines deliver people to your front door. Make an investment into SEO and understand SEO is consistent, not an annual occurrence.